Celebrity backing has played a great part in helping raise awareness of Jeans for Genes over the last 25 years. Thank you to all those celebrities who have lent their names to the appeal over the years. Their support has really helped bring the appeal to new and wider audiences.
Here are just 25 of those who have played a starring role and ‘denimstrated’ for Jeans for Genes Day!
- Robbie Williams posed in painted on denims in 1998
- David Cameron tweeted a photo wearing his jeans with budget box in 2013
- Kate Moss joined our judging panel selected, and then modelling, our limited-edition fashion tee and 2015 and 2016
- Harry Styles showed his support in the Good Morning TV studios in 2013
- Coleen Rooney celebrated our 10th birthday with a giant Jeans for Genes cake and has worn our campaign and fashion t-shirt every year since
- Kelly Osbourne modelled our first ever limited-edition fashion t-shirt designed by the London College of Fashion in 2008.
- Jon Snow supported Jeans for Genes Day by wearing a denim tie on Channel 4 news in 2005
- In 2009 Jodie Kidd modelled a one-off denim shoe created by Upper Street shoe. The shoe was made out of Jodie’s own jeans and auctioned on Ebay.
- Myleen Klass supported Jeans for Genes Day in 2004 stepping out of a denim-clad limousine.
- Warwick Davies came on board in 2014 attending our launch party, modelling our campaign t-shirt and giving press interviews.
- Samantha Cameron invited a Jeans for Genes benefiting family to tea at 10 Downing Street in 2014
- Melanie Chisholm encouraged everyone to spice up their Jeans for Genes Day in 2013.
- Katie Price has been a long-term supporter of our campaign, modelling our t-shirt, giving press interviews and even persuading her brother Danny to run the marathon for us in 2013.
- Keith Lemon took the double denim dare in 2014!
- Romesh Ranganathan took part in our 40 seconds squat challenge in his jeans in 2017
- Rachel Riley wore our 2017 limited edition t-shirt and was interviewed by teen blogger iCoolKid
- Lorraine Kelly modelled our limited-edition t-shirt in 2016 featuring in BBC Scotland, Glasgow LIVE, Evening Times Glasgow and the Scottish Sun
- Jeans for Genes have also had the support of several children’s characters who have all jumped into their jeans in support of our charity fundraising appeal, including: Bob the Builder
- Postman Pat
- Fifi and the Flowertots
- Tatty Teddy and Blue Nose Friends
- Tractor Tom
- Ben and Holly’s Little Kingdom
- Mr and Mrs Potato Head
- SpongeBob SquarePants
The new celebrity faces for Jeans for Genes Day 25th Year are revealed here.