- Jeans for Genes

25 of our favourite fundraising activities

  1. Donna Ida, London’s Jean Queen, recruited 50 women to run 5k in Hyde Park raising £50,000 in 2011
  2. Having previously refused Jason Donovan entry for wearing jeans, in 2007 Harrods invited Jason back and was met by all the staff wearing jeans with their uniform tops. Harrods also organised a ‘Harrods Rocks’ denim fashion show in aid of Jeans for Genes.
  3. Scottish teen pop sensation Tallia Storm held a ‘tee-party’ and auction in Harvey Nichols, Edinburgh in 2013 to help sell our limited fashion t-shirt and raise extra funds. Harvey Nichols continued their support in 2014 with a ‘beautify in denim’ event on their beauty floor.
  4. In 2007 Ted Baker created and sold in stores denim hacky sacks raising vital funds for our charity
  5. The InterContinental Hotel in London hosted a ‘High Street to Haute Couture’ denim fashion show for our 10th birthday, hosted by Ben Shepherd and Katy Hill; models included Tamara Beckwith, Paul Ross, Mica Paris, Sophie Anderton and Alex Best. Best denim collections and one-off designs were showcased by DKNY, Oasis, FCUK, Paper Denim Cloth, Pepe, Sass and Bide, River Island and Frost and French.
  6. Bikers and jeans are the perfect combination so it made perfect sense when the iconic Ace Café decided to fundraise for Jeans for Genes in 2007 and 2008. Collection tins were shook at their ladies days and reunion runs.
  7. Daddy Cool charity gala preview in 2006 proudly supported Jeans for Genes – the stars lead Javine Hylton went on to support Jeans for Genes by modelling our t-shirt and being body painted in jeans!
  8. Pearly Queen and Prince of Victoria donned their denims on Jeans for Genes Day 2009
  9. Celebrity hair stylists Percy and Reed served blue champagne at their London salon with every haircut on Jeans for Genes Day 2009
  10. Bravissimo staff donned blue bras with their jeans in 2009
  11. Lancôme supported Jeans for Genes Day in 2014 not only donating £5 from every bottle of Advanced Genifque sold, but also offering denim manicures at their Selfridges counter.
  12. Bucket shakes alongside denim-dressed statues including: Eric Morecombe, Morecombe Bay, Dylan Thomas, Swansea, Captain Cat, Swansea, Gareth Edwards, Cardiff, Bullring Bull, Birmingham, Lady Godiva, Coventry, Sir Stanley Matthews, Stoke on Trent, The Liffe trader, Canon Street, London, Shepherd Paternoster Square, London and Beau Brummel, London.
  13. Matalan supported Jeans for Genes Day in 2004 and 2005 raising over £200,000 from t-shirt sales, jeans promotions and staff fundraising.
  14. Dorothy Perkins supported Jeans for Genes Day in 2002 and 2003 raising over £200,000 from t-shirt sales, jeans promotions and staff fundraising.
  15. Kanagroos created a dedicated denim trainer in aid of our charity – which even featured in Jeans for Genes billboard and tube advertising in 2005
  16. Nokia donated £2 from every new Nokia 700 phone – the phone so skinny it fits in your skinny jeans! Raising £10,000 for Jeans for Genes Day.
  17. Kumon, the Maths and English study programs, got all their centres nationwide donning denim in 2006 and 2007 raising £100,000 for Jeans for Genes.
  18. Haven holiday parks across the UK jumped into their jeans, sold our charity pin badges and organised extra fundraising ideas with all their holiday makers.
  19. com took one of our London College of Fashion competition designs and translated it on to their own gorgeous garment and sold in aid of Jeans for Genes.
  20. Avery Dennison the office and school stationary company donated profits from their guillotines and trimmers raising over £50,000 for our charity.
  21. Warner Brothers supported Jeans for Genes Day 2019 donating £30,000 as Batman took over our fashion t-shirt to fight for a very good cause!
  22. GAP supported Jeans for Genes Day in 2015 raising over £15,000 from jeans promotions and staff fundraising. X-factor’s Nicholas McDonald, who has the genetic disorder Long QT syndrome, performed in the Glasgow Gap store!
  23. Internationally renowned artist Ian Berry supported Jeans for Genes Day in 2019 by hosting a ‘Jean and Tonic’ fundraising event at the Catto Gallery, the home of his Hotel California exhibition.
  24. Miele raised £10,000 by donating a percentage of sales from every washing machine sold with a jean setting! Miele also hosted a 4-day denim laundrette in Carnaby Street in support of Jeans for Genes which included re-creating the iconic 1980s Nick Kamen Levi advert with Thom Evans!
  25. Lands End supported Jeans for Genes Day in 2017 raising over £13,000 from jeans promotions which included a new denim embroidered personalisation service